Help: Frequently Asked Questions
The booming high school market
Benefits:
- Evidence suggests that by 2010 the Y-Generation will be the largest population group in the United States with over 80 million members
- Y-Generation spending is about $200 billion per year
- The second largest population group is the Baby Boomer parents who represent close to 80 million people as well
- The opportunity to reach out to the younger generation offers great potential to reach a new market, and do so in a very favorable and community supportive manner
- The segment of local news media that receives the most support, and draws the largest audience, is high school sports
Testimonials:
- The marketing director for the National Federation of State High School Associations recently said, “corporate involvement at the high school level is about to explode nationwide…it is an unlimited, untapped market…in places companies can’t easily reach. The benefits for both parties are enormous and it appears to be a perfect match.”
- One business executive involved in sponsoring high school events said, "We're thrilled to be a part of an exciting event…high school athletics play an important role in the lives of families…we're committed to supporting such valuable programs."